TRANSFORMING ENVIRONMENTAL CHALLENGES BY
HARNESSING INVASIVE PLANTS FOR SUSTAINABLE COMMUNITY GROWTH IN SOUTH AFRICA
”We saw the opportunity to create products like firewood, kindling and fire lighters from invasive alien plants that, by law, must be removed and controlled. At the same time we create work for local communities, which is a big deal in South Africa. We are firmly committed to grow local green economies.”
Nathan Williams, Co-owner
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Our innovative approach addresses invasive alien species while fostering sustainable community practices. By converting these plants into valuable products, we mitigate ecological damage and create jobs, empowering locals to take ownership of their environment. This model enhances environmental awareness and supports livelihoods, promoting a holistic sustainability that benefits both people and the planet.
PROPER LOCAL JOB CREATION
EMPOWERING COMMUNITIES THROUGH SHARED SUCCESSAND OPPORTUNITY
“Family and community are very important to us. That includes extending our business skills to benefit disadvantaged communities, empowering women to be economically independent and helping breadwinners to feed their families. We don’t do business only to benefit ourselves, at the expense of others. We firmly believe in creating opportunities, sharing with communities in win-win solutions.”
John Biermann, Co-owner
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We also recognise the importance of education and skill development in fostering long-term change. By partnering with local organizations, we provide training programs that equip individuals with valuable skills, enhancing their employability and entrepreneurial potential. This investment in human capital not only boosts local economies but also strengthens community ties, as people collaborate to support one another’s growth. Ultimately, our goal is to create a ripple effect where empowered individuals uplift their families and communities, contributing to a sustainable future that benefits all.
PREMIUM FIREWOOD SINCE 2020
PROVEN PARTNERSHIP
A DECADE OF COLLABORATION FUELING OUR FIREWOOD BUSINESS
As business partners in other areas of work for the past decade, they know each other well, which means steady management behind their firewood business.
NATHAN WILLIAMS
Nathan, originally from Liverpool (United Kingdom), came to South Africa in 1996. Now, 27 years later, he is still as committed to South Africa as when he first set foot on shore in Cape Town.
JOHN BIERMANN
John grew up in Fish Hoek, Cape Town (although he can call himself “Malawian”, being born there) and is proudly South African through and through.
